Animal conscious groups in the United States especially have been protesting for some time about the consumption of cow's milk, or any kind of animal milk really. They site reasons such as abuse towards animals, as cows milked for their milk reach thousands everyday, and hormones are injected to prolong the production of milk. Others say that cow's milk is the root of a lot of health problems that plague humanity now, which includes asthma, allergies and osteoperosis.

And then America contradicts all this by launching an all out campaign to drink cow's milk. Using celebrities to promote the consumption of milk.